Increase conversion

Help your visitors and increase your conversion

It is important to communicate with potential customers, even more so online than offline. Visitors sniff around, hopping from one site to the next, trying to find the best deal. When they find it, they jump at the occasion and place their order. Recent research from market analyst Gartner shows that confidence is one of the key factors in the online buying process. So when visitors are browsing your site and focus on a product, you seize the opportunity and try to reach them, persuade them to chat or buy, and transform them into returning customers.

Livecom solutions

With Livecom 6G, you increase the conversion from lead to sale on your website, you analyze your visitors' surfing behavior in real-time, you recognize buying behavior and you take immediate action whenever you wish.

Online visitors are only one click away from your competitor's website. Offer quick surfers the possibility to instantly ask questions. Take them by the hand, conduct them to the order form or quotation request. Or approach visitors personally and timely and present them with customized offers or invite them to a Live Business Chat!

Unlike Livecom's service applications, the Live Sales Chat applications primarily aim at increasing conversion and sales rates in both a soft-selling and hard-selling environment. The principal Livecom Channel modules, like  Webchat,  Video and  Voice, enable direct communication between consumers and your company.

Furthermore, Livecom offers various extra modules, such as Web Selfservice, Chatbot, Twitter, Social Shopping, Co-browse, Collaboration, Pro active chat, which you can employ along with one or more channel modules to further increase your conversion from lead to sale.

Examples soft-selling applications:

• Mortgage advice via the website
• Insurance advice (health, pension)
• Online advice by consultancies (legal, insurance, etc.)
• After sales (cross- & up-selling)

Aims:

• Inspire confidence
• Generate leads
• More efficient service
• Marketing information and brand perception
• Increase indirect conversions (boost sales)

Examples hard-selling applications:

• Shopping cart and check-out support
• Customer service (cross- & up-selling)
• After sales (cross- & up-selling)

Aims:

• Inspire confidence
• Increase direct conversions (boost sales)

Challenges:

• Increase conversion from lead to sale
• Improve website effectiveness
• Pro-actively address visitors online
• Present the right offer at the right time by product placement
• With a heavy visitor load, keep an overview by illuminating specific marketing campaigns

Livecom solutions

• Best-of-breed platform for following surfers on your website in real-time
• Advanced tools for setting up marketing campaigns and analyzing specific sections of your website
• Combine your campaign with actions by presenting offers to visitors at various points in the campaign or inviting them to a chat session
• Lead indicators that show you what the visitor's interest profile is and to what degree this satisfies your marketing aim
• Possibility to pro-actively invite visitors to chat sessions
• Advanced reporting possibilities

Solutions features

• Reducing the abandon rate: prevent visitors to leave prematurely
• Increasing the conversion from lead to sale
• Increasing your online turnover
• Increasing the response to your email, search engine and online marketing actions

Privacy

Livecom is often asked if this form of making contact isn't perceived as an infringement of anonymity on the Internet. It is obviously very important that visitors do not experience the chat as obtrusive or invading their privacy. Therefore, Livecom recommends the use of a general chat invitation instead of a chat screen where the visitor is immediately addressed personally. The visitor remains anonymous and can simply click and remove the chat screen if he is uninterested or pressed for time. To illustrate: the visitor gets a dialogue box, for example, in the form of a banner on his screen with the text: 'click here to chat with one of our representatives'.

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