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Increase conversion

Help your visitor and increase your conversion
Communicating with your potential customer is important. This is almost more essential online than in the physical world. Visitors browse around and skip from one website to another. A visitor grabs a proposal somewhere when the conditions seem best and places his order. A recent investigation by market analyst Gartner shows that trust is one of the most important factors in the online buying process. The art is to reach your customer, to tempt him into a conversation, to arrange a purchase and to transform him into a returning customer as he is surfing on your site and hovering around a product.

Livecom solutions
Livecom 6G enables you to increase the conversion of visitors to sales on your website. You analyse your visitors’ surfing behaviour in real-time, recognise buying behaviour and take direct action when you want.

Online visitors are online but only one click away from your competitor’s website.
Offer your fast surfer the option of asking a question directly. Help them along, accompany them to the order form or the offer request form. Approach visitors yourself at the right moment and present them with visitor-specific offers or invite them to a Live Business Chat!

In contrast to Livecom service applications, the Live Sales Chat applications are primarily aimed at increasing conversion and sales in both a soft-sell and hard-sell environment. The most important Livecom Channel modules, such as Live Webchat, Live Video and Live Voice, enable direct communication between the consumer and the company.

In addition, Livecom offers various extra modules, such as Live Co-browse, Live Board, Live Sales and Live Conversion, which you can use in combination with one or more channel modules to further increase your conversion from visitor to sales.

Examples of soft-sell applications:
  • Mortgage advice via the website
  • Advice on insurance (care insurance, pension)
  • Online contact hours for advisory offices (legal, insurance, etc.)
  • Aftersales (cross & upselling)
Goals:
  • To create trust
  • Lead generation
  • More efficient service
  • Marketing information and brand experience
  • Increased indirect conversions (improve sales)
Examples of hard-sell applications:
  • Shopping and check-out support
  • Customer service (cross & upselling)
  • Aftersales (cross & upselling)
Goals:
  • To create trust
  • To increase direct conversions (improve sales)
Challenges
  • Increasing the conversion of visitors to sales
  • Improving the effectiveness of the website
  • Addressing visitors pro-actively as well
  • Being able to make the right offer at the right time through product placement
  • Maintaining an overview in the case of high numbers of visitors by putting the spotlight on specific marketing campaigns
Livecom solution
  • Best-of-breed platform for real-time tracking of visitors on your website
  • Advanced tools you can use to put together marketing campaigns and analyse specific sections within your website
  • Link actions to your campaign by making the visitor an offer or inviting him to a chat session at various points in the campaign
  • Lead indicators that show you the visitor’s interest profile and the percentage to which this meets your marketing goal
  • Option of sending pro-active invitations to a chat session to the visitor
  • Advanced reporting options
Solution characteristics
  • Lower the abandonment rate: prevent early website leavers
  • Increase the conversion from visitor to sale
  • Increase your online turnover
  • Increase the response to your e-mail, search engine and online marketing actions

 
 
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